SERTAG

What should retailers consider when implementing electronic shelf labels

Time: 2020-11-06
Summary: electronic shelf labels ,electronic shelf labeling system,digital price tags,electronic tags,e-ink price tags
The ideal digital price tags deployment will be slightly different for each retailer -- a grocery store like Whole Foods will have different needs than a specialty retailer like Apple, and different needs than a large box store like Costco.To a large extent, as retailers seek to implement AN ESL, its unique needs and existing infrastructure will determine its priorities - and the challenges that must be overcome.Here are a few practical considerations for retailers to consider when launching AN ESL:

Workflow: E-ink price tags is designed to simplify the tagging process, but this means that the retailer's technical capabilities must be consistent with how it actually USES the tags.For example, do retailers want prices to come directly from the company, or do they process them at the store level?If the answer is the former, then the retailer's head office will have to manage the communication between multiple stores and a central server or cloud setup, which will require additional technology and management.
Custom development: In addition to choosing an electronic tags system that fits their current inventory management practices, retailers should also choose a system with a robust protocol stack that can be reconfigured to suit the retailer's changing needs.For example, while a retailer may want to explore how a shopper can use their phone to interact directly with the ESL, not all backends support this interaction.
Appearance: Retailers do not want restrictions on the "appearance" of labels.Can they choose between several sizes?Are graphics as legible as they want?ESL can even add splashy features such as flashing colored lights.
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