Third, the loss, collapse into a normal state, in the future can turn losses into profit?
Despite Ali's box horse fresh industry breakthrough in the new retail model, according to the box horse CEO, the store has more than 1.5 years of box horse fresh food storage single storage flat effect more than 50,000 yuan, a single store sells more than 80 million per day yuan.
However, there are some examples in this industry. Yonghui will burn money to invest in super-species, but in the end, Yonghui will be excluded because of the continued disappearance of super-species. The data shows that Yonghui Yunchuang’s loss in the first three quarters of 2018 reached 617 million yuan.
Many new retailers of “supermarket + catering” have become “martyrs”. For example, the new retail network red enterprise has been exposed to five stores in 11 months of development, and Fuhua has established another new species D5 kitchen has been closed for less than half a year.
In addition, Gome issued a profit warning on August 3. As a result of the strategic transition period, Gome's sales revenue is expected to decline by about 9% year-on-year, with an estimated loss of 380-480 million yuan.
In addition, in 2017, Alibaba invested more than $20 billion to acquire RT-Mart, but changed its board of directors in less than three months. Despite the support of Ali, RT-Mart is still at the stage of testing new retail advantages.
Therefore, overall, the new retail answer in 2018 is not very satisfactory. An important reason may be that the new retail reform is still in its infancy, and it may be normal for companies to classify losses as trial and error costs. The confusion of 2018 still exists in 2019. In the future, companies participating in new retail will have a qualitative leap in 2019, and each company needs to control its strategic layout.
4. Are there new breakthroughs in technology and experience in new retail?
Without the high-speed Internet dividend of users, the growth rate of e-commerce has slowed down noticeably. Compared with online, the offline scene experience seems to gradually improve the real life experience of consumers in quality life, making consumers more likely to form brand awareness for offline brands.
So we saw a phenomenon, the market has more and more "unmanned" sales models, there are unmanned containers, unmanned supermarkets and so on. In the process of accepting services such as shops, smart restaurants, big data orders, and AI face payment, people's perception of technology consumption has been refreshed. There is also a drone distribution system that can replace the courier. For example, brands such as Jingdong and Superspecies have begun to use drones.
But then, this requires strong technology accumulation and investment.