SERTAG

ESL（ElectronicShelf Label），It is can dynamic display the prices, product names, barcodes, promotional information, etc. At present, it is mainly used in shopping malls, supermarkets, convenience stores and pharmacies to replace the traditional paper labels. Each price tag is connected to the background server/cloud through the gateway to adjust the product price and promotion information in real time and accurately. Compared with traditional paper labels, electronic price tags have the advantages of reducing operating costs, improving management efficiency, improving store image, enhancing user experience and interaction.

With the concept of Electronic Shelf Label (ESL) put forward and technical innovation, the situation will be different. If brick-and-mortar stores want to strengthen their sales ability and narrow the distance with virtual stores, Electronic Shelf Label (ESL) is one of the best technologies so far.                         

 

  In the past two years, with the emergence of the concept of unmanned convenience store and the establishment of stores, electronic price tags have finally become popular. Many manufacturers, including the giant boe, have announced their involvement in the ESL industrial chain. Electronic price tag is no longer an exotic product that can be expected but cannot be obtained.                       

Using in supermarket of CR Vanguard

Nearly 20,000 new-generation eink display tags  have been put into use in the vanguard store in Hangzhou. The new generation of electronic tags  has realized price management, display guidance, shelf inventory and other functions. At the same time, the number of promotional goods can be increased at will every day, greatly enhancing the ability to attract customers.

 

    

ESL Has good features and competitiveness