Electronic shelf labels ( ESLs) enhance smart retail
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- publisher
- Sertag
- Issue Time
- 2021/11/30
Summary
electronic shelf labels ,Electronic Paper Price Tag ,Electronic Price Tag,Supermarket Electronic Labels

With the trend of smart retail, the
introduction of electronic shelf label (ESL) applications into retail has
become a trend. Retailers use ESL to
display product prices instead of traditional paper label stickers. It is usually installed on store shelves,
combined with electronic paper technology, using Bluetooth, Wi-Fi, radio
frequency (RFID), and other technologies, operators control the ESL back-end
platform to adjust the batch of front-end market tags.
The complete ESL system includes electronic
shelf labels, cloud servers and handheld terminals. The cloud servers send price updates to
in-store wireless sharers, which then send prices and related information to the
entire store. The back-end platform can
transfer data of a specified volume label, and can update and maintain all
labels in batches. Shop assistants use
handheld terminals with NFC or RFID reading capabilities to read and query
data. Retailers adopting ESL technology
can save time and burden of target change and lower average unit cost of
products.
In addition, transferring the boring job of
changing paper labels to ESL allows the shop assistants to do other
higher-value work, which can not only motivate employees and motivate them, but
also improve consumers' shopping satisfaction.
More time to serve consumers.
Finally, ESL can improve product price
correctness and eliminate the human error of traditional paper labels. The integration of THE ESL system with retail
point-of-sale smart (POS) machines ensures the consistency of shelf prices and
POS system prices and improves customer dissatisfaction caused by pricing
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