Electronic Shelf tags(ESL) is a growing Internet of things opportunity
- Share
- Issue Time
- Oct 24,2020
Summary
electronic shelf tags,esl,digital price tags ,eink display tags,bluetooth electronic shelf labels


Over the past few years, the IOT Connection
and Platform team has received several inquiries regarding the dynamics of the
Electronic Shelf labeling (ESL) market.This trend seems to have sparked
interest in the field.Digital price tags gets more and more complex.The early
generations of ESL were limited to basic LCD displays.Traditionally, the
primary function of retailers deploying these types of ESL is to automate price
updates.
In the past few years, display technology
has moved to electronic paper (e-ink).The latest generation of e-paper ESL
grabs the eye with colorful text and LED lights and integrates QR codes and NFC
to easily access useful information on a smartphone.Some retailers are
considering integrating ESL with beacons, cameras and shop floor smart
displays.The aim is to improve shoppers' in-store experience and deepen
understanding of their behaviour.
Some major retailers have announced major trials or deployments of more advanced forms of digital price tags.They announced a trial of advanced ESL (EDGE, ZigBee, Bluetooth, WiFi and BLE) in a wide range of stores and installed digital shelf units./pid18203121/4-2-inch-5-Years-Battery-Lifetime-Electronic-shelf-labels-Electronic-Price-Tags-For-Supermarket.htm