Sertag's electronic shelf labeling system is driven by technology, based on a plastic, intelligent and collaborative infrastructure, centered on users, relying on new supply chains, deep integration between online and offline, personnel, merchandise and store structure Adjust to meet user needs. Improve industry efficiency and implement a new retail model of "full scene, full customer base, full data, full channel, full time, full experience, full category, full link". Smart retail is the embodiment of new retail. What are the advantages of the new retail?
1. Online and offline integration
Bluetooth 5.0 electronic shelf labels have completed the integration and upgrade of e-commerce platforms and physical retail stores, and the manifestation and business model of e-commerce will also undergo fundamental changes. After completing this move, Sertag electronic price tags can perfectly solve online and offline communication.
2. Global marketing
Sertag eink price tags establish a complete link, accurate, efficient and measurable cross-screen channel marketing system. It takes consumer operations as the core and data as energy to achieve complete links, complete media, complete data and complete channels.
3. Precise positioning
With the support of big data and massive data and analysis technology, Sertag electronic shelf labels can segment customers, accurately locate the user group, and then understand the specific needs of the user group, and set different consumer scene experiences according to the needs. Really understand users, closely integrate new retail platforms and users, and seize the opportunity for future development.
4. Enhance user experience
In the context of the rapid development of the Internet era, consumers have a stronger sense of self, especially in the context of increasing per capita disposable income of residents, people's focus on consumption is no longer limited to prices, but more attention to consumption Process experience. Therefore, exploring the use of new retail models to enhance consumers' shopping experience, promote the transformation of consumer shopping methods, and establish an omni-channel ecosystem in the retail industry will become an important way for companies to achieve innovative development.
5. Integration with technology
The continuous development of new technologies such as the Internet, cloud computing, big data and artificial intelligence. The retail industry can achieve effective monitoring from product production to consumption, and retailers can control the production of products to achieve zero pollution. Inventory management. These changes have played a role in reducing the burden on the retail industry and will directly promote the rapid development of the retail industry.
Through continuous online and offline integration, new retail can transfer online traffic to offline stores, increase user activity, provide new development momentum for offline stores, and consumers will also receive more professional services and better products . Enterprises need to create a new retail format with the help of business functions (such as communication capabilities, data functions, and socialization in the Internet age). In short, new retail will revolutionize the entire retail industry