After the new retail concept was withdrawn, the concept of new sales models and smart retail was introduced. Although there are certain similarities between the new retail model and the smart retail model, there are some obvious differences. In order to let everyone know more about it, Xiaobian will introduce the difference between professional smart retail and new retail.
What is the difference between smart retail and new retail?
The new new retail model refers to the transformation and upgrading of products and services in the traditional retail industry through Internet technology, while smart retailing enables digital stores engaged in offline retailing to be effectively digitally managed and greatly optimized. The customer's buying experience enhances the consumer's stickiness to the retail store.
Fusion is different
The new retail has adopted a very open attitude in channel integration, which not only promotes the integration of functions, but also promotes the integration of forms. However, the focus of smart retailing is mainly on the integration of functions, but there are still very obvious differences between channel formats. Therefore, after smart retail use, consumers can direct to offline stores through online services. Online or offline customers can deposit online.
Pay attention to different points
Although they are all new retail models, the new retail focus is on the drainage of the scene and the convenience of consumption. Smart retailing is more focused on helping people build good experience scenarios. Therefore, its focus is mainly on the consumer psychology of the customer, and the experience and advantages of the physical channel can be exerted when constructing the scene.
These are the differences between the new retail model and the smart retail model. Through these different introductions, you can understand that professional smart retailing pays more attention to retail itself, so it helps retailers build an effective scenario to achieve better sales while enhancing the consumer's shopping experience.