The Future of Electronic shelf Labels is Unlimited for Smart Retail

Time: 2019-03-01

ESL will be a key driver of smart retail. The IOT boom has continued to spread, and diversified innovative applications have been developed. Electronic shelf labels can update product information through the central system wireless communication, reduce human resources and reduce errors, and bring consumers a better consumption experience, attracting new entrepreneurs to compete in this market, thus accelerating the development of smart retail.

Due to the arrival of the Internet of things era, the competition among global mall operators is no longer limited to scale, location or market share. Instead, it is necessary to think about how to use innovative technologies to enhance the operation ability of shopping malls and finally achieve the goal of smart retail. Electronic price tags can maintain a stable and accurate dynamic display, and help retailers and distributors easily grasp the quantity and bidding status of goods, which is expected to be the key to the success of smart retail.

Electronic shelf labelling from equipment to develop new services; For example, how to formulate the pricing strategy, how to analyze the shopping behavior of consumers through the information collected by the front-end devices, and how to determine the commodity pricing based on the data. In other words, in the future, electronic shelf labels will not only let consumers know the information of products immediately and quickly, but also affect the business decisions of stores, which will constitute a complete ecological chain and bring a new change and impact to the retail industry.

In addition, in addition to commercial, industry is also an important direction of the development of electronic shelf labels. For example, in the logistics industry, electronic labelling can be used to keep abreast of product information, delivery status, etc. Industrial logistics market is also where the commercial use of industrial electronic tags, the transmission distance is longer, to import the positioning system into the electronic shelf labels, and import the positioning system.

In conclusion, the Internet of things boom makes the retail industry face great changes. From chain convenience stores to big-box stores, retail formats have become more diverse and competitive. How to make good use of tools to enhance operating efficiency, and deeply grasp consumer habits, to provide better consumer experience, has become the key to the success of retailers in the new era of consumer competition. Electronic shelf labels enable ordinary consumers to understand product information at a glance, enjoy a better retail environment and services, and develop new use patterns, thus becoming the key to the development of smart retail, its market opportunities are also attracting attention, attracting new entrepreneurs have rushed into this market, have launched a new generation of solutions.