What is electronic shelf labels (esl)?

Digital Price Tag (Electronic shelf labels) are basically a digital replication of a paper pricing ticket, but with much more functionality. Sometimes called Electronic Shelf Labels, they use epaper eink display  technology  to display product details, pricing, promotions and discounts, QR codes, ratings and more.

Electronic Shelf Labels (ESL) are capable of displaying content and notifications. Sertag's electronic shelf labels feature low-power, LED-light displays that enable real-time product identification, enhanced promotions and improved customer satisfaction, increased profits and reduced costs through wireless transmission, while building customer trust.