Electronic Shelf Labels or Paper Tags? Now Is the Time to Switch!
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- Issue Time
- Aug 15,2025
Summary
Electronic Shelf Labels (ESL) have dropped to 'cabbage prices' while their features have skyrocketed. Today, we’ll show you why right now is the perfect time to make the change.
Still sweating over replacing paper price tags in your store?
Your staff prints, cuts, climbs ladders, and fixes crooked labels—only to do it all over again. By the end of the day, their backs ache… and the prices might still be wrong.
Here's the good news: Electronic Shelf Labels (ESL) have dropped to 'cabbage prices' while their features have skyrocketed. Today, we'll show you why right now is the perfect time to make the change.
Why Right Now is the Perfect Time to Change to the ESL?
1️⃣ Instant Pricing, Zero Errors
Paper tags: Two hours before a big promotion, the entire team scrambles to stick new labels. At checkout? 'Sorry, the system price doesn't match the shelf price.'
Electronic Shelf Labels (ESL): Headquarters updates once, and every shelf is synchronized in just 3 seconds. No more checkout 'surprises' for customers.
2️⃣ Cut Labor Costs in Half
Let's do the math:
A store with 2,000 SKUs changes prices 4 times a month. Each change takes 2 employees, 4 hours.
That's more cost in labor costs every month.
Switch to electronic shelf labels and that expense disappears—freeing staff to do higher-value work like assisting customers, restocking, or creating social media content.
3️⃣ Eco-Friendly Bonus—Plus Savings
Printing paper, ink, ribbons, and maintaining printers add up to a hidden yearly expense.
Electronic Shelf Labels (ESL) last 3–5 years with ultra-low power consumption. The paper savings alone can cover your device investment.
4️⃣ Promotions Anytime, Any Way You Want
Morning rush: bread at 20% off.
Lunch break: second coffee half price.
Evening: buy-one-get-one on fresh produce.
Change prices 10 times a day without breaking a sweat.
If your competitor suddenly drops prices, you can match them in 30 seconds—making customers say, 'This store is always the cheapest!'
5️⃣ Enhanced Customer Experience
Crisp, high-contrast e-ink displays are easy to read from a distance and up close.
Add origin, calories, traceability QR codes—anything you want.
Shelves look so tidy that customers might snap a photo for their social feed.
Paper tags are 'good enough.' ESLs are simply 'better.'
With hardware costs down by 60% and free software upgrades, not switching now is the real loss.
Want to Try?
Send us your store size, SKU count, and needs—or email sales@sertag.com—and we’ll prepare a plan for you right away.